Dynamic Brand” Limited Edition Bundle — Book, Pin & Sketchbook

Printed and bound in Italy by Skira Editore, Milan — First edition, January 2022.

📦 This Bundle Includes:

• The "Dynamic Brand" Book – Autographed by Emanuele Cappelli.
• Custom Studio Sketchbook.
• Exclusive Cappelli Identity Design Logo Pin.

About the Book

The new methodology of brand communication. A journey through stories of life, design, space and time.

Why does a book presenting a methodology also unveil the journey of a designer, the philosophy of a studio, and the personal insights and narratives of its team? The answers are manifold.

Because we are speaking of identity; we are speaking of life, evolution, and human connection. The Dynamic Brand methodology is born not only from rigorous modern market analysis and the quest for a framework that captures the essence of contemporaneity, but also from lived experience—from a perspective that views values as a core force driving both strategic design and life itself.

This is why Dynamic Brand and Cappelli Identity Design are two intertwined stories, continuously fueling one another. And this is why we wish to share our ongoing journey, punctuated by exciting milestones and inspiring encounters with remarkable visionaries and professionals.

Foreword by Steven Heller and introduction by Betti Marenko.

Editorial Credits

• Cover Photo: Cinzia Capparelli
• Editorial Design: Cappelli Identity Design
• Editorial Collaboration: Lorenzo Iervolino, Maria R. Tedesco, Giulia Vallone
• Editorial Coordination: Vincenza Russo
• Editing: Domenico Pertocoli, Francesca Pagliano
• Translations: Giulia Incelli, Shannon Marie Clay
• Iconographic Research: Cappelli Identity Design
• Typefaces: Akkurat Pro by Lineto, Libertinus Serif by Libertinus Fonts, OT L22 Bold by Cappelli Identity Design (E. Cappelli, A. Pace, L. Properzi, F. Zanino)